When qualitatively disparate things come into contact with each other in a fluid, a spiral is formed.
Society is not established by the static order created by confining the inner energy of diverse people with codes. It is rather established by a dynamic order created by the "flow" of such energy trying to deviate from the codes. Postmodernist philosophers viewed capitalist society on the analogy of fluid dynamics.
Spiral Capital Group creates a large spiral by combining "disparate things" - startups and established companies, and existing industries and advanced technologies - to lead the flow of society in a better direction.